If you are newbie to Internet and digital marketing and want to learn SEO, SEM, SMO, SEA, SMM, SERM and SERP. You must have the clear concept and knowledge of these terms and strategies of Search Engines. These all tools are used for website optimization which helps to bring maximum traffic to your site and grow up online business. Let’s have a little look of these term:
SEO (Search Engine Optimization)
SEO extend as Search Engine Optimization is free tool to bring your website/blog or specific web page of site at the top of search result. Better use of SEO helps your website to make more visibility in the search engine. Among the millions of other contributors and competitor. SEO is the finest way to getting maximum traffic for your site and helps major search engines to read better of your content and shows at the top ranking. There are two major types Black Hat and White Hat.
SEM (Search Engine Marketing)
SEM extend as Search Engine Marketing is the way to derive more traffic and visitor to your website. Which helps your business to gain more profit, we can also say that SEM or Search Engine Marketing is one of the most powerful medium to bring your website first page of search engines like, Goolge, Bing, Yahoo, Ask and Yandex etc. There are two ways to use SEM:
- Get more traffic by your own efforts with the help of SEO.
- Earn more traffic by spending little money by paid advertisement, it’s called SEA (Search Engine Advertisement) biggest example is Google AdWords.
SMO (Social Media Optimization)
Social Media Optimization or SMO is today’s one of the mostly used channel to gain more awareness of online business. As we know that every person is engaged with any social media and use it on daily bases. SMO is unique technique by sharing the links of your pages on Social media website direct on your profile or by creating the pages, groups or communities. Some of the famous social media websites are below by which you can get more people on your site.
Facebook, Twitter, Google+, Pinterest, Linkedin, Digg, Reddit, StumbleUpon, MySpace, OrKut and thousands of others like these can be better option for Social Media Optimization.
SEA (Search Engine Advertisement)
SEA stand for Search Engine Advertisement is paying technique, in which you spend little money and get traffic against your payment. This ways is called PPC (Pay Per Click Advertisement), in this method you make bit on Keyword which is related to your product. For example your website is about Selling Shoes and you bit money on keyword like “Buy Stylish Shoes”. Now people who would search this keyword will directly come to your website by clicking on advertisement. Famous PPC channels are Google AdWords, Bidvertise, Infolinks Ads and Media.net etc.
SMM (Social Media Marketing)
Social Media Marketing or SMM is seems like SEA but there is little difference in Search Engine Advertisement. Here you bit money on keyword to make it visible to search engine and by clicking. But in SMM you run a campaign on Social Media Networks by spending money like Facebook Fan Page, Twitter audience campaign etc. These social media sites are helps your post to reach maximum peoples as much you spending on your campaign. This is called SMM or Social Media Marketing.
SERM (Search Engine Reputation Management)
SERM Stand as Search Engine Reputation Management is way to control your website. And shows the positive view of your website. And never shows the spam or bad comments about your site. SERM is the best technique to show your website in Search Engine with positive and good reputation management.
SERP (Search Engine Result Page)
SERP or Search Engine Result Page is simply the list of websites are appears in the search engines. While enter a keyword or set of keywords in the Search bar of search engine. This list shows the result of web pages according to searched keywords which typed in search bar. For example if you type this keyword in search bar. “Difference between WiFi and LiFi Technology”. Search engine shows the list of specific web pages only related to this topic, not website home page. This is called Search Engine Result Page or SERP.